AI on Your Website Is Not a Navigation Strategy
AI is exciting, but stripping your homepage down to a chat box isn't innovation - it's a UX, SEO, and accessibility problem waiting to happen. Here's what we recommended instead.
Read more
Hi, I'm Shakti Kathpalia
Builder. Decision-maker. Recovering perfectionist.
I write about the hard calls behind software that actually works. Most tech blogs explain how. This one is about why.
Insights
Lessons from the Field
The Translation Gap: Why Technical Excellence Isn't Enough for Growth
A rebuild that made perfect technical sense got turned down. A different rebuild - framed differently - got approved immediately. Same logic, different outcome. The gap between them is what this post is about.
Read more
The Hero's Tax: Why the Best Problem-Solvers Often Stifle Growth
For years, I built my identity around being the person who could see a problem and fix it fast. When I started leading a team, that same instinct quietly became the thing holding everyone back - including me.
Read more